I’m Valerie Burroughs, a Honolulu-based creative director and brand strategist with experience in websites, marketing, and product development. I bring creative vision and organized execution together to help brands move from idea to launch.
Strategy with Style and Substance
Tailored Services For Your Success
Website Design & Development
Strategic, thoughtfully designed websites that bring your brand to life and make it easy for customers to understand what you offer. From new builds to complete redesigns, I create user-friendly websites across Squarespace, Shopify and WordPress—with clear messaging, strong visuals and SEO incorporated from the start.
Creative Project Management
Bringing creative ideas to life takes clear direction, thoughtful planning, and attention to detail. I manage projects from brief to delivery—coordinating timelines, budgets, collaborators, and approvals while keeping the work aligned with your brand and goals. From websites and marketing campaigns to product launches, I bring structure to the process and give creativity room to grow.
Branding & Creative Direction
Whether you’re launching something new or refining an existing brand, I help create a cohesive identity that reflects your business and connects with the right audience. Services can include brand strategy, logos, color palettes, typography, messaging, creative direction, and practical brand guidelines.
SEO & Ongoing Website Care
Ongoing support to keep your website current, performing well and visible in search. Services may include local SEO, keyword research, content optimization, analytics and search-performance reporting, website updates and continued recommendations as your business grows.
Marketing & Content Support
Customized creative and marketing support based on the needs of your business. This may include email campaigns, social media content, marketing materials, product or brand launches, promotional campaigns and project management—helping you communicate consistently across every customer touchpoint.
About Valerie
I’m Valerie Burroughs, founder of V.B. Creative. Before launching my business in Honolulu, I spent more than a decade at Chinook Asia leading creative direction, product line management, and footwear development for brands including ULU and TSUBO. Today, I bring that blend of creativity and practical experience to branding, websites, and marketing—guiding creative decisions, managing complex projects, and building strong relationships with clients, collaborators, and vendors. I’m passionate about bringing your vision to life through cohesive visual elements that feel true to your brand, communicate clearly, and work together with purpose.
How We Work Together
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Every project starts with a conversation and collaboration about your goals, vision, and what’s next for your business.
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I turn our conversation into a clear brief and proposal with agreed-upon deliverables, pricing, and a timeline, so we know where we’re headed.
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Once the direction is approved, the creative work begins. Stay closely involved or let me run with it—whichever suits you best. Planned check-ins and reviews keep you informed and give us space to refine the work together.
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Once the final details are approved, I'll prepare your deliverables or coordinate the launch. Need help keeping things fresh? Ongoing creative and website support is available.
“Every time we threw a new challenge her way she delivered.”
Rob Scofield, Founder & President, Chinook Asia LLC“Smart, talented, capable”
Mia Scofield, Founder & President, Anabaglish“from concept to launch to online sales.”
~ Joey Katzen, Founder, Skinnys Socks“She makes connections”
Recent ClientLet's Bring Your Vision to Life
Do you have a project in mind or an opportunity to discuss? I’d love to connect.
Based in Honolulu and available for local and remote collaboration.