Valerie Burroughs Resume

Founder of V.B. Creative, a boutique consultancy helping brands grow through compelling storytelling, standout visuals, and strategic clarity. A versatile and results-driven professional with deep experience in fashion, branding, and marketing. Skilled in brand transformation, creative operations, digital marketing, product lifecycle management, and e-commerce strategy. Known for blending aesthetic vision with operational execution to drive growth, elevate brand presence, and lead impactful initiatives.

V.B. Creative - Founder

Honolulu, HI

March 2019- Present

  • Brand Strategy & Identity: Develop logos, brand assets, and marketing materials to help businesses build cohesive and recognizable identities.

  • Marketing & Digital Growth: Lead multi-channel campaigns, social media strategy, and email marketing to drive visibility, engagement, and conversion.

  • Website Design & Development: Create and manage customized, user-friendly brand websites that elevate online presence and user experience.

  • Creative Direction & Operations: Lead integrated marketing and design projects from concept to execution, aligning aesthetic direction with strategic goals.

  • Business Consulting & Workflow Optimization: Advise clients on best practices for timeline management, systems implementation, and scalable infrastructure.

  • Product Development & Merchandising: Oversee design and production processes, manage vendor relationships, and drive go-to-market strategies.

  • Project & Client Management: Use tools like Asana and Google Workspace to manage cross-functional projects, ensuring timely delivery and high-impact outcomes.

  • Client Portfolio: Includes Chinook Footwear, Uneven Ground, EN Signature, Skinnys, and boutique brands in fashion, fitness, and wellness.

Chinook Asia LLC 

Lake Oswego, OR

Roles from June 2006 to March 2019

Creative Director

Dates Employed Aug 2015 – Mar 2019

  • Brand Growth: Developed cohesive brand messaging, visual identity, and digital presence for ULU Boot & TSUBO, increasing consumer recognition.

  • Marketing & Digital Strategy: Built and maintained e-commerce websites, social media platforms, and influencer partnerships, growing brand reach.

  • Sales & Revenue Impact: Implemented marketing initiatives and direct-to-consumer strategies that doubled annual sales for ULU Boot from 2015 to 2019.

  • Strategic Partnerships: Cultivated relationships with influencers, retailers, and industry leaders to expand distribution and visibility.

  • Business Operations: Managed profit and loss (P&L), budgeting, and production timelines to ensure long-term sustainability and profitability.

Product Line Manager – Footwear

Dates Employed Jan 2012 – 2015

  • Marketing & Positioning: Conducted market research and consumer insights to develop targeted product strategies.

  • Sales & Business Growth: Launched best-selling products that remained top performers in the market for over two years.

  • Brand Development: Managed creative teams to elevate brand storytelling and visual identity.

  • Digital Engagement: Directed website updates, social media campaigns, and content creation to enhance online presence.

  • Strategic Planning: Created and executed long-term growth strategies, leading to the successful sale of Mozo at 5x its initial valuation

Senior Footwear Developer

Dates Employed Jun 2006 – Jun 2018

  • Consumer & Market Research: Analyzed industry trends and forecasted emerging styles to guide product and marketing direction.

  • Project Management: Led cross-functional teams in executing product launches, ensuring timely delivery and brand consistency.

  • Vendor & Partnership Development: Negotiated supplier contracts and production agreements to optimize quality and costs.

  • Brand Positioning: Designed marketing materials, sales presentations, and product launch strategies to maximize impact.

Education

Northern Arizona University

Bachelor’s Degree in Fashion Merchandising with a Minor in Communication

 

Core Competencies

  • Brand Development & Marketing Strategy

  • Creative Direction & Visual Storytelling

  • Digital Marketing & Social Media Growth

  • Website Design & E-Commerce Optimization

  • Product Lifecycle & Go-to-Market Planning

  • Consumer Insights & Trend Forecasting

  • Project & Team Leadership

  • Cross-Functional Collaboration & Creative Operations

  • Client & Vendor Relationship Management

  • Strategic Partnerships & Influencer Engagement

  • Sales Enablement & Business Development

  • P&L Oversight & Financial Management