Valerie Burroughs Resume
Dynamic and results-driven creative professional with extensive experience in the fashion, branding, and marketing industries. Adept at brand development, marketing strategy, product lifecycle management, trend forecasting, and digital engagement. Proven ability to drive revenue growth, enhance brand visibility, and lead successful marketing initiatives. Passionate about helping businesses establish strong identities, develop strategic roadmaps, and achieve their goals.
Honolulu, HI
March 2019- Present
Founder of VB Creative, a consulting business specializing in footwear and accessories with an additional focus on marketing and branding for companies and individuals.
Brand Strategy & Identity: Develop logos, brand assets, and marketing materials to help businesses build cohesive and recognizable identities.
Marketing & Digital Growth: Create and execute marketing campaigns, social media strategies, and email marketing initiatives to drive engagement and conversions.
Website Development: Design and manage customized brand websites for businesses to establish a strong online presence.
Business Consulting: Develop best practices for workflow optimization, timelines, and organizational efficiency.
Product Development & Merchandising: Oversee design, production processes, and vendor partnerships to bring creative visions to life.
Chinook Asia LLC
Lake Oswego, OR
Roles from June 2006 to March 2019
Creative Director
Dates Employed Aug 2015 – Mar 2019
Brand Growth: Developed cohesive brand messaging, visual identity, and digital presence for ULU Boot & TSUBO, increasing consumer recognition.
Marketing & Digital Strategy: Built and maintained e-commerce websites, social media platforms, and influencer partnerships, growing brand reach.
Sales & Revenue Impact: Implemented marketing initiatives and direct-to-consumer strategies that doubled annual sales for ULU Boot from 2015 to 2019.
Strategic Partnerships: Cultivated relationships with influencers, retailers, and industry leaders to expand distribution and visibility.
Business Operations: Managed profit and loss (P&L), budgeting, and production timelines to ensure long-term sustainability and profitability.
Product Line Manager – Footwear
Dates Employed Jan 2012 – 2015
Marketing & Positioning: Conducted market research and consumer insights to develop targeted product strategies.
Sales & Business Growth: Launched best-selling products that remained top performers in the market for over two years.
Brand Development: Managed creative teams to elevate brand storytelling and visual identity.
Digital Engagement: Directed website updates, social media campaigns, and content creation to enhance online presence.
Strategic Planning: Created and executed long-term growth strategies, leading to the successful sale of Mozo at 5x its initial valuation
Senior Footwear Developer
Dates Employed Jun 2006 – Jun 2018
Consumer & Market Research: Analyzed industry trends and forecasted emerging styles to guide product and marketing direction.
Project Management: Led cross-functional teams in executing product launches, ensuring timely delivery and brand consistency.
Vendor & Partnership Development: Negotiated supplier contracts and production agreements to optimize quality and costs.
Brand Positioning: Designed marketing materials, sales presentations, and product launch strategies to maximize impact.
Education
Northern Arizona University
Bachelor’s Degree in Fashion Merchandising with a Minor in Communication
Core Skills & Expertise
Brand Development & Marketing Strategy
Creative Direction & Visual Storytelling
Digital Marketing & Social Media Growth
Website Design & E-Commerce Optimization
Sales & Business Development
Trend Forecasting & Consumer Insights
Project & Team Leadership
Client & Vendor Relationship Management
Strategic Partnerships & Influencer Engagement
P&L & Financial Oversight