Branding, Marketing & Creative Direction
Selected projects that bring brands to life through thoughtful design, clear messaging, and cohesive marketing. From visual identities and brand guides to campaigns, email content, and promotional materials, each project reflects my approach to connecting a brand’s personality with its audience.
Already Here - Brand Identity & Show Marketing
A bold visual identity for SJ Hodges’ play, Already Here, capturing its unconventional mix of grief, love, and technology. I developed the logo, brand voice, and creative direction, then brought that identity to life through the website, email campaigns, posters, and merchandise—supporting the production from Los Angeles to the Edinburgh Fringe.
Scope: Logo Design · Brand Voice · Creative Direction · Website Design · Email Campaigns · Posters · Merchandise Design · Marketing Strategy
EN Beauty - Brand Refresh, Packaging & Marketing
An expanded brand identity connecting EN Beauty’s studio experience with its skincare line and online presence. My work spans logo and website redesign, storefront visuals, skincare labels and packaging, and product copy. I also helped develop “Signature Skincare Made with Aloha” and carried the brand across Amazon and Meta storefronts, printed materials, and promotional campaigns.
Scope: Brand Identity · Creative Direction · Packaging & Label Design · Copywriting · Website Design · E-commerce Storefronts · Email & Social Campaigns · Marketing Collateral
Amber Jade Lethem - Brand Identity & Brand Guide
A cohesive personal brand for Amber Jade Lethem’s sales training business, reflecting her focus on emotional intelligence, self-leadership, and human connection.
The visual direction centers on “calm authority,” pairing warm neutrals with forest-green accents, classic serif typography, and architectural imagery. The brand guide brings together the wordmark, monogram, color palette, typography, and imagery direction, with practical guidance for applying the identity consistently across her website and marketing materials.
Scope: Visual Identity · Mood Boards · Color Palette · Typography · Brand Guidelines · Website Art Direction
Hale Partners Hawaii -Logo, Brand Messaging & Marketing Materials
A unified brand presence that reflects Hale Partners Hawaii’s craftsmanship and approach to residential construction. My work brings together logo design, clear brand messaging, and coordinated marketing materials to showcase their expertise in custom homes and renovations.
Scope: Logo Design · Brand Messaging · Color Palette · Typography · Brand Guidelines · Website Art Direction · Creative Direction · Marketing Collateral
Market Analysis
Market Analysis and Target Consumer
Social Media Creation & Management
Social Media Creation & Management
Social Media
Social Media