V.B. Creative is a versatile design, development, brand management, and marketing company specializing in footwear development, product line management, marketing, and website services.

Founded by Valerie Burroughs, an experienced creative director and product line manager with over 15 years in the footwear industry, V.B. Creative leverages her extensive background in fashion merchandising and business management. Valerie has collaborated with brands such as American Eagle Outfitters, Jack & Jones, and Marks, excelling in sales and relationship building. She has also managed product lines for Marks Women's Casual footwear, Mozo, TSUBO, and ULU Boot, revitalizing dormant brands and achieving significant sales growth.

After relocating to Honolulu, Hawaii, in early 2019, Valerie established V.B. Creative to focus on design, branding, and marketing. The company continues to manage marketing for Uneven Ground and Chinook Footwear, develop the Skinnys sock line, and engage in various local projects, including fitness studios and personal branding and portfolio websites.